Every business professional has a unique origin story that holds immense value. Sharing your journey, whether it involves creating a solution to a problem or embarking on a mission to serve others, establishes trust and forges a deeper connection with your audience.

Don't underestimate the power of your origin story; it is authentically yours and showcases your passion, drive, and resilience. It's not just about your professional bio - it's about the personal journey that led you to where you are today.

Your origin story resonates more deeply with your audience than mere statistics on a presentation slide. By sharing your challenges and triumphs, you showcase authenticity and build credibility with your audience, showcasing that your ideas and solutions can work for them too. You want them to see your ideas become "their ideas." 

Remember, businesses connect with the Person first – clients and customers – then moves forward in a business relationship. So, don't hesitate to share your unique story - it's what sets you apart and makes you relatable and trustworthy to your clients and customers.

As Keith Browning from LinkedIn aptly said, "Behind every logo is a story worth telling." Your origin story is not just a narrative - it's a powerful tool to build trust, connect with your audience, and establish your brand's authenticity in business and the visibility in your industry.
You need to get this – YOU are your brand – whether you are a business owner or thought leader in a company.

When you speak at a conference or a client presentation - you connect with the Person first, whether it's 10 or 800 people. Ideal placement is in the first 7 to 10 minutes of your talk, but there are exceptions...  

If you aspire to present at conferences as a thought leader or subject matter expert – I understand how it feels to speak in front of a large audience!

Ask me how I overcame my fear of Public Speaking Message me on LinkedIn